Pureution makes an appearance at FIC2026 - Food Ingredients China 2026

The Pureution brand made its debut at FIC 2026 International Food Additives and Ingredients Exhibition as a group. Led by Pureution (Inner Mongolia) Dairy Co., Ltd., the joint exhibition team was formed together with Zhonghou Pureution (Hubei) Dairy Co., Ltd., Chenfei Pureution (Zoucheng) Dairy Co., Ltd., and Baotou Qishi Pureution Dairy Co., Ltd.

By deeply integrating resources, the four enterprises adopted a unified visual system in booth design, highlighting the theme of "Pureution Ecological Dairy Alliance". Through dynamic product display areas, technical exchange sand tables and interactive experience installations, they comprehensively demonstrated their whole industrial chain advantages ranging from raw material procurement, production and processing to terminal application.

During the exhibition, the joint pavilion adopted an innovative model of "rotating reception + expert presence". Technical directors from each company took turns hosting technical seminars, highlighting innovative solutions for dairy thickening, nutrition fortification, clean labeling and other related fields.

By sharing customer databases and market analysis reports, the exhibition team precisely connected with procurement executives from 32 major dairy enterprises including Mengniu and Yili, as well as 17 food additive distributors, collecting a total of 286 valid demand leads. For customers in baking, beverages and other segmented sectors, customized formula development processes were demonstrated on site, resulting in 6 intended raw material supply cooperation agreements.pp

A special "Youbei Technology Open Day" was organized during the exhibition, where industry experts were invited to interpret the revision trends of national standards for dairy additives, attracting over 200 professional attendees. By sharing laboratory equipment and testing data, the team helped downstream customers optimize their production processes. Notably, a protein content enhancement solution provided to a regional dairy enterprise is expected to reduce its production costs by 12%. Over 800 copies of technical white papers were distributed, and 156 questionnaires on industry pain points were collected, providing precise directions for subsequent product R&D.

Based on the customer resources and technical feedback accumulated during the exhibition, the four companies have launched a joint R&D initiative, focusing on key technological breakthroughs such as stability maintenance of ambient yogurt and taste optimization of low-sugar dairy products. It is anticipated that by sharing pilot production lines and quality inspection systems, the new product time-to-market can be shortened by 40%, laying a solid foundation for achieving a 20% business growth in 2026.

This group-based exhibition not only strengthened the professional image of the Youbei brand in the dairy additive sector but also built a market network covering North, Central, and East China through resource integration, creating favorable conditions for the subsequent national market layout.

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